This Week on the Live Your Light Show: 

Today on the Live Your Light Show we have Alexandra Hogg. She is an expert at organically growing and monetizing Facebook groups. In this episode she shares tips of the trade & why you shouldn’t let overwhelm hinder your decision to add a Facebook group in your business. 

Alexandra’s success story is a formative part of her company. Her own personal experience ending up homeless and overcoming addiction inspires other women to reach for their dreams and empowers them to make them a reality. She has a relentless passion serving other female business owners who, equipped with the skills she’s learned, can find the success they desire. The company was founded with two purposes. A purpose to serve with integrity and a purpose to give back. Also, portions of the business proceeds are used to provide for women coming out of sex trafficking, abusive homes, or relationships. The company’s mission is to serve these women and empower them to succeed.

We hope you enjoy this episode & let us know if you have any questions! We would love to hear your favorite part!

In This Conversation, We Cover:

• 3:10 Her story and how she got to where she is today
• 6:15 We talk about her childhood struggles and how she met her husband
• 7:30 Letting go her past life and negative thinking and realizing she is meant for more
• 14:45 What mindset shifts she has to make in order to build a successful business
• 18:10 The importance of having the right energy and create content that resonates with your audience
• 19:15 Tips on how to create a FB group that stands out from the crowd
• 22:20 Strategies on how to increase engagement and the importance of showing up
• 24:00 How to grow our Facebook group – running ads vs. organically
• 26:20 Monetizing Facebook groups & how she did it
• 30:30 Creating paid group vs free group and how to know which one is right for us
• 33:40 Building new connections and friendships through Facebook

Resources:

• Check out Alexandra’s Website HERE
• Apply to work with Alexandra HERE

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