Live Your Light Podcast

30: The Truth About PR with Expert Zach Teperman

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This Week on the Live Your Light Show: 

Today on the Live Your Light Show we have Zach Teperman. Originally from Toronto, Canada, and now based in the United States, Zack studied marketing and broadcasting at Seneca College. Upon graduating, Zack turned his talents to becoming an on-air radio disc jockey, working across the country from Miami to Yellowknife to Toronto at such stations as the Fan 590, KISS FM, Y100, and Mix100. After leaving radio, Zack focused his expertise on public relations, helping lead many Canadian and American high-profile PR campaigns. After making the move to sunny Hollywood, Zack served for years as the Operations Manager and as a Senior Account Executive at Lexicon Public Relations, helping guide and advise many celebrities, musicians, athletes and companies to where they are now.

With his years of media experience and his straight-to-the-point attitude, Zack created ZTPR to bring his expertise to each client he works with, alongside with his diverse public relations team of hungry go-getters.

Beyond ZTPR, Zack is also the author of the best-selling book, “CUT THE BULL$HIT”… a humorous guide for people wanting to learn how to market their product or themselves out there in the world. Zack also travels the world speaking at Colleges/Universities on the topics of public relations and marketing.

 

In This Conversation, We Cover:

  • 0:30 Zach shares what he does, who he works with & how exactly he helps his clients 
  • 5:15 Zach goes into detail about the PR industry and how it works in real life
  • 8:15 Zach shares his story of how he got to where he is today and found his calling 
  • 12:15 We discuss the pros and cons of life as an entrepreneur 
  • 16:15 What he would do/ not do differently if he would start over  
  • 21:15 His advice on how to stay true to yourself and embracing who you are to thrive in life and business
  • 24:30 The true meaning of happiness and finding what really brings us joy

Resources:

  • Hang out with Zach on IG HERE
  • Visit ZTPR to learn more about his services and how he can help you with your PR HERE

 

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Pizza Obsessed, Truth seeker, CHRONIC OVERACHIEVER, Family & beach LOVER. 

Hi, I'm Emily.
I like to keep it real & share the good stuff.

+ I’m a mama to two girls, Kahaya and Ayla.
+ I eloped with my husband Andre after 6 months of dating. Good news, it worked out!
+ My family splits our time between Portugal, San Diego, and Mexico, with a LOT of travel in between.
+ I’m the founder of Sundari Swim
+ I’m also an Energetics Advisor at my company Aligned Energetics (check out the link in bio to learn more)
+ I’m passionate about my family, working with entrepreneurs, and EMBODIED LEADERS in any profession
+ I'm not afraid to admit that I like the finer things in life which include luxe travel, a good blow-out, that perfect-fitting pair of jeans, and a long spa but I equally love the simple moments and can rough it like the best of em
+ I love providing my advice or any tips I’ve found on motherhood or wellness or even fashion. On top of my two businesses
+ My work FUELS me. I don’t need a vacation because my life & biz IS the vacation.
+ I’m in love with the community I’ve built which allows me to show up with ALL of me. 
I can be a goofball AND talk about neuroscience. 
I can be a fashion blogger AND read energy. 
I can throw a dance party AND take them through the most groundbreaking breathwork experience…. And so much more. 
I’ve built a business that encourages personal expansion where wealth is the byproduct of authentic, embodied leadership. 

Learn more

Become Aware & Gain an Understanding of your baseline patterns

Build consciousness around any blocks and restrictive patterns that are hindering the flow of your energy system and specific steps to unlock new levels of harmony & clarity.

STEP 2:

Energetic Business Analysis & Recalibration

Your work is an energetic expression of you therefore, your business must be set up to reflect your unique energetic properties. By doing an energetic analysis of your business systems, programs, offerings, sales processes, marketing funnels, partnerships & contributors we can see what is clearly in alignment with your financial intentions and what needs tweaking to increase the flow of abundance. 

Step 3: 

Energetic Implementation

Course Corrections are necessary to realign your business to reflect your financial intentions.  By understanding your unique energetic framework and having a clear vision of where you want to go, we are able to clearly understand what constitutes as a negative or positive choice therefore allowing you to become confident in your decisions and actions. 
I guide you during our sessions to shift the energy to remove barriers, adjust patterns, and feel more power & harmony.  

STEP 1:

Here’s the process to support you in creating sustainable & aligned success.

Listen NOW

For Extra Productivity Tools and Value, Tune In to The Live Your Light Podcast

Your unique energy makes you, YOU!  Now let's apply that to be productive in all you do. 

Emily K Thomas

ENERGY IS YOUR GREATEST CURRENCY.
LEARN HOW TO HARNESS YOUR ENERGETIC CAPACITY & CREATE THE LIFESTYLE YOU DESERVE.

@itsemilykthomas