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Live Your Light Podcast

30: The Truth About PR with Expert Zach Teperman

I'm Emily

The blog is a place where I write out my advice on everything that makes up my world. From motherhood tips to a deeper understanding of energetics to all things feeling good, come browse my work…

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This Week on the Live Your Light Show: 

Today on the Live Your Light Show we have Zach Teperman. Originally from Toronto, Canada, and now based in the United States, Zack studied marketing and broadcasting at Seneca College. Upon graduating, Zack turned his talents to becoming an on-air radio disc jockey, working across the country from Miami to Yellowknife to Toronto at such stations as the Fan 590, KISS FM, Y100, and Mix100. After leaving radio, Zack focused his expertise on public relations, helping lead many Canadian and American high-profile PR campaigns. After making the move to sunny Hollywood, Zack served for years as the Operations Manager and as a Senior Account Executive at Lexicon Public Relations, helping guide and advise many celebrities, musicians, athletes and companies to where they are now.

With his years of media experience and his straight-to-the-point attitude, Zack created ZTPR to bring his expertise to each client he works with, alongside with his diverse public relations team of hungry go-getters.

Beyond ZTPR, Zack is also the author of the best-selling book, “CUT THE BULL$HIT”… a humorous guide for people wanting to learn how to market their product or themselves out there in the world. Zack also travels the world speaking at Colleges/Universities on the topics of public relations and marketing.

 

In This Conversation, We Cover:

  • 0:30 Zach shares what he does, who he works with & how exactly he helps his clients 
  • 5:15 Zach goes into detail about the PR industry and how it works in real life
  • 8:15 Zach shares his story of how he got to where he is today and found his calling 
  • 12:15 We discuss the pros and cons of life as an entrepreneur 
  • 16:15 What he would do/ not do differently if he would start over  
  • 21:15 His advice on how to stay true to yourself and embracing who you are to thrive in life and business
  • 24:30 The true meaning of happiness and finding what really brings us joy

Resources:

  • Hang out with Zach on IG HERE
  • Visit ZTPR to learn more about his services and how he can help you with your PR HERE

 

Stay Up To Date:

  • Follow @itsemilythomas and @liveyourlightpodcast on Instagram
  • Subscribe to receive light letters & promos to events and courses from Emily HERE
  • Visit EmilykThomas.com for more programs and free resource library
  • Click HERE To Join the Entrepreneurs of Impact FB group to collaborate and network with visionaries like yourself

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Pizza Obsessed, Truth seeker, CHRONIC OVERACHIEVER, Family & beach LOVER. 

Hi, I'm Emily.
I like to keep it real & share the good stuff.

+ I’m a mama to two girls, Kahaya and Ayla.
+ I eloped with my husband Andre after 6 months of dating. Good news, it worked out!
+ My family splits our time between Portugal, San Diego, and Mexico, with a LOT of travel in between.
+ I’m the founder of Sundari Swim
+ I’m also an Energetics Advisor at my company Aligned Energetics (check out the link in bio to learn more)
+ I’m passionate about my family, working with entrepreneurs, and EMBODIED LEADERS in any profession
+ I'm not afraid to admit that I like the finer things in life which include luxe travel, a good blow-out, that perfect-fitting pair of jeans, and a long spa but I equally love the simple moments and can rough it like the best of em
+ I love providing my advice or any tips I’ve found on motherhood or wellness or even fashion. On top of my two businesses
+ My work FUELS me. I don’t need a vacation because my life & biz IS the vacation.
+ I’m in love with the community I’ve built which allows me to show up with ALL of me. 
I can be a goofball AND talk about neuroscience. 
I can be a fashion blogger AND read energy. 
I can throw a dance party AND take them through the most groundbreaking breathwork experience…. And so much more. 
I’ve built a business that encourages personal expansion where wealth is the byproduct of authentic, embodied leadership. 

Learn more

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STEP 2:

Ongoing Conversion through Honest, Charismatic Marketing & Audience Connection 

Your work is an artistic expression of you therefore, your business must be set up to reflect your unique experiences and stories. These are anchor and connection points for your audience and build TRUST.  In this step we work to build your story, iterate and publish to build genuine relationships that translate into sales that are a win, win for both parties.  

Ongoing brand advisory allows us to provide data points to measure your growth. As you grow, we can support you in done-for-you, customer facing marketing (social media/ email marketing/ website) and ensuring you are grounded and feeling aligned throughout the process and you will also be supported throughout with tailored Neural Breathing to Anchor & Lead with confidence. 

Step 3: 

Your Brand Evolution  

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Put simply, we want you to get your brand back in action as soon as possible. Once we begin working with you, we will give you an accurate timeframe and execution plan per the scope of the project (some as fast as 48hrs).  

STEP 1:

Here’s the process to Evolve your brand: 

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Emily K Thomas

Connection is the greatest gift you can give yourself & others. Neural Breathe, slow down, create & connect. 

@itsemilykthomas

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