Live Your Light Podcast

32: From Attorney to Founding a Leading PR Agency with Guest Expert Jen Berson

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This Week on the Live Your Light Show: 

Today on the Live Your Light Show we have Jen Berson. Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Jen’s retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between.

Jen is also the creator of the Agency Accelerator, where she teaches entrepreneurs how to launch, grow & scale a profitable PR & marketing Agency. She also recently launched the Pitch Lab, a monthly membership experience for PR Pros to learn the step-by-step framework for executing a PR strategy that converts into massive media placements for their clients. 

Prior to founding Jeneration PR in 2005, Jennifer was a lawyer and practiced civil litigation at a prestigious law firm.

Then, she “saw the light” and left to start her own business and pursue more creative endeavors (and she’s never looked back!).

Jennifer has been featured in the New York Times, Forbes, Inc.com, Business Insider, Yahoo! Finance, Entrepreneur Magazine, Huffington Post, Mind Your Business Podcast with James Wedmore,  Online Marketing Made Easy with Amy Porterfield, EOFire, and was profiled on Apple.com as an “entrepreneur on the go” using Apple products to power her business. Jennifer was also selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!” 

In This Conversation, We Cover:

  • 1:30  What she does and how she helps her clients 
  • 2:30 Her story of leaving her successful career as an attorney in order to create her own business (the rollercoaster of emotions)
  • 6:10 Being comfortable with being uncomfortable
  • 8:50 Obstacles and fears she had to overcome before starting her own business
  • 15:05 Stepping out of comfort zone and top tips for anyone who is thinking of starting their own business
  • 20:30 The freedom of being an entrepreneur and defining success for ourselves
  • 22:45 What she would do differently if you could start all over again and how you can too
  • 24:50  Her tips for anyone who is considering starting their own business 

 

Resources:

  • Visit Jeneration PR to learn about their services HERE 
  • Learn more about Jen HERE 
  • Hang out with Jen on IG HERE

 

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  • Visit EmilykThomas.com for more programs and free resource library
  • Click HERE To Join the Entrepreneurs of Impact FB group to collaborate and network with visionaries like yourself

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Pizza Obsessed, Truth seeker, CHRONIC OVERACHIEVER, Family & beach LOVER. 

Hi, I'm Emily.
I like to keep it real & share the good stuff.

+ I’m a mama to two girls, Kahaya and Ayla.
+ I eloped with my husband Andre after 6 months of dating. Good news, it worked out!
+ My family splits our time between Portugal, San Diego, and Mexico, with a LOT of travel in between.
+ I’m the founder of Sundari Swim
+ I’m also an Energetics Advisor at my company Aligned Energetics (check out the link in bio to learn more)
+ I’m passionate about my family, working with entrepreneurs, and EMBODIED LEADERS in any profession
+ I'm not afraid to admit that I like the finer things in life which include luxe travel, a good blow-out, that perfect-fitting pair of jeans, and a long spa but I equally love the simple moments and can rough it like the best of em
+ I love providing my advice or any tips I’ve found on motherhood or wellness or even fashion. On top of my two businesses
+ My work FUELS me. I don’t need a vacation because my life & biz IS the vacation.
+ I’m in love with the community I’ve built which allows me to show up with ALL of me. 
I can be a goofball AND talk about neuroscience. 
I can be a fashion blogger AND read energy. 
I can throw a dance party AND take them through the most groundbreaking breathwork experience…. And so much more. 
I’ve built a business that encourages personal expansion where wealth is the byproduct of authentic, embodied leadership. 

Learn more

Become Aware & Gain an Understanding of your baseline patterns

Build consciousness around any blocks and restrictive patterns that are hindering the flow of your energy system and specific steps to unlock new levels of harmony & clarity.

STEP 2:

Energetic Business Analysis & Recalibration

Your work is an energetic expression of you therefore, your business must be set up to reflect your unique energetic properties. By doing an energetic analysis of your business systems, programs, offerings, sales processes, marketing funnels, partnerships & contributors we can see what is clearly in alignment with your financial intentions and what needs tweaking to increase the flow of abundance. 

Step 3: 

Energetic Implementation

Course Corrections are necessary to realign your business to reflect your financial intentions.  By understanding your unique energetic framework and having a clear vision of where you want to go, we are able to clearly understand what constitutes as a negative or positive choice therefore allowing you to become confident in your decisions and actions. 
I guide you during our sessions to shift the energy to remove barriers, adjust patterns, and feel more power & harmony.  

STEP 1:

Here’s the process to support you in creating sustainable & aligned success.

Listen NOW

For Extra Productivity Tools and Value, Tune In to The Live Your Light Podcast

Your unique energy makes you, YOU!  Now let's apply that to be productive in all you do. 

Emily K Thomas

ENERGY IS YOUR GREATEST CURRENCY.
LEARN HOW TO HARNESS YOUR ENERGETIC CAPACITY & CREATE THE LIFESTYLE YOU DESERVE.

@itsemilykthomas